Plateau of Productivity: Once the technologies are fine tuned to provide real-life solutions, mainstream adoption begins. While conservative companies may be hesitant, more risk-averse companies will fund pilots. You’ll see second and third-generation products from technology companies. Slope of Enlightenment: This is the stage where the industry begins to learn lessons from the failure stage and finetunes to produce better products and solutions. Investment may also fall off in this stage. And many of the people who canvassed for the product will be disillusioned over the lack of delivery. Trough of Disillusionment: As soon as the technology begins to fail in real-life situations, interests will wane. The early signs of failure also begin from here. More success stories are published and used as proof of a game-changing solution. Peak of Inflated Expectations: In this stage, parent companies of the technology amplify their marketing around the product generating excitement and giving the public expectations. Although no commercially usable product exists, the media generates excitement and curiosity using concept stories and dreams of radical solutions. Innovation Trigger: This is the stage where early signs of a technology trigger occur. The Hype CycleĪccording to Gartner, the hype cycle is “a graphical representation of the life cycle stages a technology goes through from conception to maturity and widespread adoption.” It typically occurs in five broad and overlapping stages: This story is a clear-cut example of what Gartner describes as the Hype cycle. This is an incredibly hard set of problems, and IBM, by being first out, has demonstrated that for everyone else.” They came in with marketing first, product second, and got everybody excited. “But it also earned ill will and skepticism by boasting of Watson’s abilities. Robert Wachter, chair of the department of medicine at the University of California put it this way in his groundbreaking book The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age: “IBM is suffering from its ambition: It was the first company to make a major push to bring AI to the clinic.” I think that IBM is excellent at using its sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.” Just read what tech investor Chamath Palihapitiya had to say about Watson: “Watson is a joke, to be honest. In 2015, the Washington Post heralded Watson as “a revolutionary approach to medicine and health care that is likely to have significant social, economic and political consequences.” And for years, the AI was piloted across many medical institutions, particularly in a bid to help diagnose and cure cancer but to no avail. Watson began to make inroads into the medical world.įor instance, Watson took some patient’s records and came up with a list of diagnoses with different levels of confidence using medical literature as support. But IBM had plans beyond the game-show world. Watson, the question-answering computer made waves and garnered headlines across the world. Named after IBM’s founder and CEO, Thomas J. Watson went up against two of the show’s superstars Ken Jenning and Brad Rutterand won. In February 2011, Watson made their name competing on Jeopardy, the famous TV show. We would be surprised if you haven’t heard of IBM Watson because of the media frenzy and praises that accompanied IBM’s launching of the supercomputer. IBM Watson and the Promised Medical Revolution Often this happens in one of two ways: They invest too early in such technologies or get involved in technology that eventually leads nowhere. “Digital transformation” is often wielded as a buzzword by many marketers when, in fact, the technologies are often elementary and require years of experimentation and fine tuning before hitting the market.īecause of such promotion, many businesses have made wrong choices around technology. However, not all these technologies that make big promises live up to the billing. This excitement drives many companies, often described as early adopters, to gamble on such technologies. They gain the buy-in of companies and investors, leading to a flurry of videos and articles that create a buzz. Every year, thousands of organizations gather at summits like CES to flaunt their latest technologies.
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